(Photographs courtesy of Salina & Associates PR Sdn Bhd). ENCHANTEUR is one of the most well known fragrance brands in Malaysia. The company evolves with time, not only by just developing enticing new fragrances, but also enhances its reach and engagement with the consumers. They have just launched an advertising campaign which will tease the senses as part of its new fragrance introduction. The new form of advertising targets the senses by way of “Sight”, “Sound” and “Smell”. For the first time ever, Malaysians will get to experience a multi-sensorial commercial that not only stimulates their ears and eyes, but also their noses. Audiences are now able to get a whiff of the fragrance being promoted as the commercial is played in the cinema. This advertising campaign will promote the newly launched ENCHANTEUR PARIS EDT Fashionista. The commercial will be running at selected TGV Cinemas for the next 3 months, until February 2015: At Suria KLCC’s Hall 3 from 6 to 19 November 2014. At Bukit Raja Klang’s Hall 1 from 20 November to 3 December 2014. At Wangsa Walk’s Hall 9 from 4 to 17 December 2014. At The Mines’ Hall 5 from 18 to 31 December 2014. At Rawang’s Hall 5 from 1 to 14 January 2015. At Seremban 2’s Hall 3 from 15 to 28 January 2015. At Kinta City’s Hall 3 from 29 January to 11 February 2015. At Tebrau City’s Hall 1 from 12 to 25 February 2015. ENCHANTEUR’s newly launched fragrances include the Fashionata, Glam and Princesse. The Fashionata is made for the fun trendy, charismatic, stylish or energetic woman. It is a mix and match of orange, jasmine and rose. The Glam fragrance shows a poised, charming, confident, gorgeous, sophisticated or glamorous lady. The fragrance contains a mixture of mango, white rose and muguet. The Princesse is suitable for a sweet, lovely,...

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